Your customers expect an optimised user experience as a basic requirement for any digital presence. If you don’t provide a good user experience, you have been left behind. Companies now have the opportunity to deliver targeted digital strategies to impact their businesses more efficiently.

User experience design can dramatically improve your business. If you are looking for the figures: one example on how usability increases efficiency and productivity is a “major computer company” that spent $20,700 on usability and resulted in saving the company $41,700 the first day the improvements were implemented. And another $68,000 spent on usability on another system resulted in $6,800,000 return within the first year. This, according to Clair-Marie Karat’s in her book Cost-Justifying Usability, is a cost-benefit ratio of $1:$100. In comparing before-and-after results, the return on investments of user experience proves significantly beneficial.

By focusing on user experience your business is compelled to create specifically for your customers. Clearly understanding your customers and their needs favors you as much as it favors them. A good user experience is a prerequisite to any business implementation strategy. When users needs are met, improving customer satisfaction, your business is better.

By delivering effective, integrated and comprehensive digital experiences, your business is increasing user satisfaction. By making your product easy to use, you are actually saving money and time; creating more usable products is smart business.

For example, in his book Software Engineering: A Practitioner’s Approach, Robert Pressman calculates that “For every dollar spent to resolve a problem during product design, $10 would be spent on the same problem during development, and multiply to $100 or more if the problem had to be solved after the product’s release.”(IBM 2001, Marcus 2002). Testing and improving the user experience from early stages of product development is much more beneficial than leaving it till later stages. User experience is part of the product development lifecycle, why not do it properly the first time saving time and money.