Your questions answered
We don’t have all the answers but here are a few answers to the questions we’re commonly asked about mobile apps. If your question isn’t answered here, get in touch and we’d be delighted to help.
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What are mobile apps?
A mobile app (also known as a mobile application or an app) is an installable software application that is designed and developed to run on a mobile device such as a phone, tablet or wearable. Apps can be publicly distributed via app stores provided by the phone’s operating system such as Apple’s App Store or Google’s Play Store. For businesses, apps can be distributed via a closed enterprise app store or ad-hoc distribution.
Why are mobile apps important for business?
Mobile apps provide high levels of functionality, combined with portability. There are many reasons why businesses may want a mobile app, from mobilising a workforce to improve productivity, to customer loyalty apps, bringing personalisation, in-app purchases and promotions to their customers.
How much does it cost to build an app?
We build bespoke mobile apps and the cost will vary depending on the functionality you require. Adding complex business logic, user logins and two way communication will all add complexity, as well as the use of native features such as push notifications or location services. If cost is a major consideration for your project and you’re considering removing functionality, it may be that a mobile application will give a better return on your investment. We’ll happily discuss your options with you. Just get in touch
What’s the benefit of a mobile app versus a web app or website?
The key difference between a mobile application and a website is that mobile applications have a deeper level of integration with the device’s operating system, allowing for additional functionality such as push notifications, geofencing and offline storage. Mobile browsers however are getting closer to providing an experience that rivals that of a mobile app, with the added benefit of a cleaner user flow by avoiding the need to install the application software. We’ll help you weigh up the pros and cons of mobile apps vs a mobile website to help you choose the best route forward. Just ask!
Why is mobile app testing important?
Mobile app testing is particularly important because of the number of potential devices that the app can be installed on. By following a mobile app test strategy that is appropriate for your project, the number of bugs can be significantly reduced. Mobile application testing can be achieved with automation as well as manual testing; which is most appropriate will depend on the type of project.